Co-founder and President, Wonder · Greenville, SC

I've been the client. I've been the agency. Now I help visionary brands build momentum.

I'm Jami Mullikin. For more than 30 years I've built B2B brands from both sides of the table. Today I lead strategy at Wonder, a team of marketing, media and technology strategists helping mid-market B2B companies turn internal clarity into external traction, 90 days at a time.

Book a First Step Call™ → Read the story

Jami Mullikin, co-founder and President of Wonder, at the Wonder office in Greenville, SC

Jami Mullikin President, Strategy at Wonder. Certified Kolbe Consultant. Co-host of the Inside The 90™ Podcast.

Brands Jami has helped build

Ryobi
RIDGID
Craftsman
BMW
ScanSource

The short version

Experience, not experiments.

Agency founder. Client-side executive. Brand builder. The perspective comes from having owned the outcome on both sides.

30+

Years in marketing, agency and client side

Person marketing team built at KeyMark

Sides of the table: agency founder and client-side executive

Days at a time. The rhythm behind every plan

The story

A career spent closing the gap between vision and traction.

Jami Mullikin is co-founder and President of Wonder, where he leads strategy for mid-market B2B brands in manufacturing, professional services and the technology channel.

His career splits almost evenly between founding and leading agencies and running marketing inside the companies that hire them. That split is the point. He knows what a great agency brief looks like because he has written them, and he knows what leadership expects from marketing because he has been accountable for it.

The foundation

Agency founder and creative strategist

Jami started on the agency side, founding and leading creative teams and learning early that clarity beats cleverness. That foundation includes deep work in luxury and destination real estate marketing.

2002

Brand builder in power tools

Launched the first Ryobi power tool combo kit and contributed to the TTI rebrand that established the Ryobi and RIDGID brands.

Client side

Executive Marketing Leadership

Held executive marketing roles inside ScanSource, a Fortune 1000 technology distributor, giving him a front-row view of how the IT channel goes to market. At KeyMark he built a 35-person marketing team and ran the Pipeline Accelerator program, connecting marketing activity directly to sales pipeline.

Today

Co-founder and President, Wonder

Jami co-founded Wonder in Greenville, SC to bring both perspectives into one team. Wonder runs on EOS internally and delivers client work through the Next90™ Marketing Operating System, its proprietary approach to building momentum in 90-day cycles.

Leads brand and marketing strategy for every Wonder engagement
Guides clients through the Next90™ Marketing Operating System and the OAOAO Brief™
Helping clients build agentic brands and answer engine visibility for the AI era

Jami Mullikin seated in a leather chair at Wonder's office in Greenville, SC

“Brand is the reason to choose, so when your employees believe it, your customers will buy it.”
Jami Mullikin, Co-founder and President, Wonder

Point of view

What 30 years teaches you about brands.

These are the ideas Jami brings into every boardroom, workshop and First 90™ discovery session.

Brand is the interaction. Marketing is the activity.

Brand is who you are, who you're for, the interaction you want and the promise you keep. Marketing is everything you do to activate it.

Strategy is deciding what you won't do.

A real strategy names what you will do and what you will not. The "do" list becomes your marketing tactics. The "don't" list protects your focus.

Visionary brands are built from the inside out.

Employees have to believe it before customers will buy it. Clarity of vision rallies a team and shows every person how their work moves the company forward.

"We need a website" usually means something else.

In discovery, it almost always turns out to mean "we don't tell our story well." Fix the story first. The website gets easier.

One brand has to carry you to the 10-year goal.

A brand strategy must be authentically relevant today and strong enough to carry the company to its big audacious goal a decade out.

Marketing builds three things at once.

The brand, the business and the future. When a plan only builds one of the three, it leaves momentum on the table.

The approach

More than marketing. It's momentum.

Jami's work runs through the Next90™ Marketing Operating System. It connects a company's long-term vision to a sales and marketing plan, then activates it in focused 90-day sprints.

First 90™

Get clear

Structured discovery through interviews, audits and workshops that uncovers offerings, audiences, goals and gaps. The output is the MAP Brief™.

DiscoverDefine

Next90™

Build and activate

Each quarter brings aligned tactics, project plans and budget allocations. Creative gets made, campaigns go live, and Quick Wins create early traction while the long-term plan compounds.

ConceptProduceActivate

Monthly

Measure

Track results. Recalibrate. Repeat.

Measure

Know How

A team of strategists for marketing, media and technology, wide and deep in both the art and science of B2B marketing.

Momentum

Quick wins in the first 90 days. Momentum for the next 18 months.

Full-Service

A multidisciplinary agency with real depth in each discipline, from brand and web to paid media, SEO and AEO.

Expertise

Where Jami goes deep.

Strategist first. Copywriter second. Marketer third. Always focused on activation.

B2B Brand Strategy Marketing Strategy IT Channel Marketing Marketing for EOS Companies Answer Engine Optimization Agentic Brand CRM and Pipeline Strategy Kolbe Team Health Brand Naming Workshops and Facilitation

Jami Mullikin laughing during a strategy conversation

Who he works with

For leaders ready to move.

For the Visionary whose company has outgrown the story it tells.
For the CEO of a B2B tech brand moving from growing to scaling.
For the leadership team on EOS with a clear 3-Year Picture™ and no marketing plan to match it.
For the channel-led company whose partners can't explain why customers should choose them.
For the manufacturer or professional services firm that knows its brand matters but can't see the pipeline it creates.

Beyond the agency

Curious. Generous. In the community.

Podcast

Inside The 90™

Jami co-hosts Inside The 90™ with EOS Implementer Andrew Gissal. Real conversations on EOS, entrepreneurship and leadership with the people doing the work, one quarter at a time.

Listen at insidethe90.com →

Certification

Certified Kolbe Consultant

Jami uses Kolbe A™, B™ and C™ assessments to help leadership teams understand how each person naturally takes action, then put the right people in the right seats.

Community

Greenville, SC

Wonder hosts the Pixel Pushers creative community at Flywheel Coworking. Every October, Jami trades his usual shoes for pink checkerboard Vans to raise money with Men Wear Pink.

FAQ

Quick answers about Jami and Wonder.

Who is Jami Mullikin?

Jami Mullikin is co-founder and President of Wonder, a team of marketing, media and technology strategists in Greenville, SC. He has 30+ years of marketing experience across agency leadership and client-side executive roles, including ScanSource, a Fortune 1000 technology distributor, and KeyMark, where he built a 35-person marketing team.

What is Wonder?

Wonder is a team of marketing, media and technology strategists based in Greenville, SC. Wonder helps mid-market B2B brands in manufacturing, professional services and the technology channel turn internal clarity into external momentum through the Next90™ Marketing Operating System.

What is the Next90™ Marketing Operating System?

Next90™ is Wonder's proprietary process for planning and activating marketing in 90-day cycles. It begins with the First 90™ (Discover and Define), moves into Next90™ sprints (Concept, Produce and Activate), and measures results monthly.

Does Jami Mullikin work with EOS companies?

Yes. Wonder runs on EOS internally and many of its clients do too. Wonder translates a company's vision, 3-Year Picture™ and 1-Year Plan™ into a sales and marketing plan. Wonder is not an EOS Implementer and does not offer EOS implementation services.

How do I work with Jami?

Start with a First Step Call™, Wonder's 45-minute introductory conversation. It is not a sales pitch. Reach Jami through the contact form or workwithwonder.com.

Let's talk

Your brand needs a shot in the arm, not a shot in the dark.

Bring the vision. Jami and the Wonder team will help you find the traction.

Book a First Step Call™ → Connect on LinkedIn

Email Send Jami a message Call 864-807-9172 Visit workwithwonder.com